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Seo Tips: Keywords

When it comes to running an SEO campaign, understanding keywords is the first and most important step. With poor keyword selection, you may find that you'll end up frustrated with wasted time and money. The tips below will give you some ideas and information on how to better find your keywords as well as how better to use them.

1. Google will tell you what keywords they already associate with your site

If your site is already established (anything other than a new site), you can use Google to give you an idea of what Google already thinks your site is about. Using the Google Keyword Planner Tool, you can enter website URL and have Google supply you with a list of the terms your site is associated with.

Once you run the tool on your site, you can understand if Google is on the same page as you as far as what your site should (or could) be ranking for. If your site is related to home improvement and you find that Google is associating weight loss with your site, you may have some work ahead of you to reign in control of what your site is about.

Along with using the Keyword Planner Tool for information on your site, you can also use it on your competitors' sites. This can give you an idea of what terms they may be ranking for that you are not. This can help you decide if you want to attempt to supplant them in the rankings for those terms.

2. Research, locate, and use your long-tail keywords in your content

Long-tail keywords are often several words and much more specific than a standard broad term. The long-tail term "metal roof repair in southern los angeles" will have far less competition than "roof repair". Granted, the term "roof repair" gets more monthly searches, but "metal roof repair in southern los angeles" will bring in the traffic of only those looking specifically for metal roof repair in Los Angeles. While the traffic is smaller, this traffic is targeted and more likely to be interested in your services.

If you have multiple locations, products, or services, you want to break up the content across multiple pages when appropriate. For instance, if your site as a whole is directed towards weight loss, you wouldn't necessarily want to have information on exercise routines coupled with weight loss pills. You would want those on two separate pages or posts. Similarly, if the terms are close, you can write the content to include all terms that are similar. You can write one piece of content that focuses on both weight loss pills and weight loss supplements, as long as the content comes across coherent and the terms don't feel out of place within the content.

As mentioned before, however, you still want to find your long-tail terms and offer content for each group of terms.

3. On-page optimization can go a long way in helping your site rank

You have your long-tail keywords and your amazing written content. It's published online and you still aren't getting traffic. This may be due to a lack of on-page optimization.

On-page optimization may sound difficult, but the process is relatively simple. If you're writing and publishing your own content, chances are you are either familiar with web design or using a service such as WordPress, Joomla, Wix, or one of many other site design services and content management systems. The influx of these services has made on-site optimization relatively painless.

The first and most important item on the checklist is your page title. This is still the most important piece of information that Google reads when determining what your page will rank for. You want to use your main (long-tail) keyword in the title, preferably at the beginning of the title. You also want to keep your title to about 60 characters as this is what will display in the search results. Anything beyond the 60 characters may get chopped off. Make sure every page has a unique title.

It's also important to look at your meta description. This is a brief description to let Google know what your page is about. This is an opportunity for you to insert terms similar to your main keyword. You still want to keep it coherent as this is often the text that displays under the title in the search results. If it looks like random words and ramblings, it may turn a searcher away from visiting your site. You also want to keep the description under 160 characters. Again, anything over 160 will be chopped off.

Also take note that you don't always see your page description in the search results. There are times that you will see a snippet from the content of the page. If Google thinks that snippet is more relevant than your description for a given searched term, they will provide that snippet instead of your description. Because of this, you want to make sure your content is always great.

Heading tags are also important. These are often designated by H1, H2, H3, etc. Your H1 tag is often your page title. If that is the case, you do not want to include a second H1 tag. You can use H2 tags as section headings if your content calls for it. Beyond that, you can use H3 as sub-section headings, and so on. You want to use your keywords when possible within the heading tags as long as it is appropriate to do so. At the same time, you also want to avoid repeating the same terms over and over.

The easiest way to think of heading tags is to think of a text book. Your H1 tag is your book title. It wouldn't make sense to have two title. The H2 tags are chapter titles. Section titles are your H3 tags.

You also want to make sure that you utilize your main keyword in your content near the beginning and anywhere else that it fits. Don't be afraid to mix it up and use synonyms or other similar terms. Just be careful not to use your term too often. If you write your content without the intentions of ranking, more often than not, you'll have the recommended usage of your keyword and variations. The goal is to have your terms in your content often enough but still feel natural.

These few tips won't guarantee your site to rank high, but they will definitely give you a boost and ensure that you are ranking for the terms you want to rank for. There are a lot of things to take into consideration when starting an SEO campaign, but if you don't do proper keyword research or utilize your terms properly, it won't matter how good your content is.

Categories: SEO

The Importance Of Usability In Web Design

In todays Internet age, it has become a must for businesses to create a professional looking website. Numerous studies show that online visitors leave a website if it looks outdated. However, web design isnt all about making your website beautiful. You must also take into account usability, as it can immensely influence the actions of your online visitors while navigating your website. Indeed, usability should be considered as the foundation of web design. Read on to learn some of the most important benefits of usability in web design.


When designing your website, you must never forget to factor in how users would jump from one page to the next. Creating navigation menus and links can significantly improve different site metrics including bounce rates and time on page. As you may know, these may have an indirect influence on your organic rankings.

One of the most underrated techniques to improve site navigation is the use of internal links. You must make sure that you include internal links within your posts where they make sense. These are links help ensure that your visitors wouldnt leave your website. While creating external links can also help, it is vital to learn the impact of creating links within your content.


Countless studies show that good web design leads to higher conversions. By optimizing the different design elements of your website, you can significantly improve click through rates and conversion rates. This entails a lot of trial and error. For example, simply changing the color of your call to action buttons can make a huge difference. Web design also involves the wordings you use for your calls to action. You can experiment with different wordings to see which one results to the highest conversions.

Mobile Responsiveness

With the immense popularity of mobile devices, it is a must for websites to employ responsive web design. Your layout must adjust automatically as the screen sizes changes. This enables your mobile visitors to have the best user experience possible. A mobile friendly website also ranks higher in the organic rankings. In addition, responsive websites have significantly higher conversion rates than those optimized for desktops alone.

Usability should be at the top of your priority list when it comes to designing your website. It can make a significant difference in terms of generating traffic and improving conversions. You may want to consider hiring a professional web design company to help optimize your website and maximize its usability.

What Are The Advantages Of Email Newsletters?

If you are running a business solo, you are wearing many different hats. You are swamped with different things to do, and the last thing that you need is to add another task to the list. However, when properly executed, an email newsletter can help you with customer engagement, increase website traffic and increase your bottom line.

The good news is that there are several advantages to regularly sending out an email newsletter to your list so your business can profit. However, it is important to understand spam and segmentation.

Segmentation is a process that many email marketers do to divide their email list into subgroups. These subgroups are based on a type of criteria. This can be accomplished when the subscriber first signs up for your newsletter, or they can be divided into a subgroup by you. You can do this after you have had the chance to analyze the data.

There are many services on the market that allow you to create a signup form that allows users to indicate what they are interested in. The options will depend on the type of email that you intend to send out to your subscribers.

It is also crucial that you do not send any unsolicited emails out to anyone. In fact, you can add a double opt in option for your subscribers. This way you can be sure that everyone who is on your list wants to receive your email newsletters. Remember spam is not only annoying, it is also illegal.

One of the main reasons for creating and sending out email newsletters is to keep your subscribers informed as to what is going on in your company. If you have written some interesting content on your blog or you have written some white papers for your nonprofit, why not let your subscribers know?

Your email newsletter can serve as a vehicle to educate your subscribers about your business, upcoming events, sales, giveaways and other business related activities.

It should be a priority for business owners to maintain good relationships with their customers. You do not want to only reach out to your customers when you want them to make a purchase; you want to keep them abreast of what is going on. The key is to make sure your newsletter provides value so it is mutually beneficial. If not, it will more than likely end up in the trash folder of many email accounts.

These are just two of the tips that you can consider when you are considering adding email newsletters to your marketing campaign. When done correctly, they are very effective in increasing sales and traffic to your website.

Three Reasons To Hire United Kingdom Fraud Barristers

If you have been accused of crimes such as insider trading, tax evasion and money laundering, you know that the consequences can be dire. If found guilty, you may be sent to jail, fined heavily or both. This is why you have to seek the help of experienced fraud lawyers who can fight off the allegation and ensure that you get a fair outcome. Here are incredible reasons why you should hire reputable fraud lawyers in the UK.

1. They have a proven record of accomplishment

Experience is among the most important things to check while seeking the services of a barrister. Those who have handled similar cases and obtained favorable outcomes are able to help you get out of the problem. A serious, no-nonsense barrister who has been defending clients of diverse backgrounds for at least five years can be a great asset to your defense. You will never want to be represented in the court or in a jury sitting by someone who does not have a superior grasp of the law and who doesnt know of the techniques that can be employed to get the charges dropped. With a proven past record of accomplishment, fraud barristers are able to use their vast knowledge and past professional experience to your benefit.

2. They can be trusted

Law is a general area that is open to many interpretations. A good lawyer will find loopholes in the law and come up with a line of defensive arguments that can help exonerate you from the crimes that you have been accused of. By opting to work with an experienced lawyer, you will definitely have someone who you can trust. They have the dedication, skills and experience that are critical for a successful outcome of the case. A true professional who is aware of your rights and knows how to fight for them can be trusted to handle your case superbly.

3. They have a superior understanding of the law

The application of criminal law is not as straightforward as many people would be made to think. Because they have acted for many clients, who have been accused of different crimes, experienced and reputable lawyers will know what line of defense is available to you and will also be able to anticipate the possible outcomes. You will find that senior counsels, such as those with the title of Queens Counsel or QC have an immense understanding of the law and can provide you with the best defense possible, which may lead to favorable outcomes.

An Intro Of Mlm

These outlook began in commercial marketing, similarly called B2B marketing, where various contact points are unique. With numerous gamers on each side of the offer, a complex network is produced. This network can broaden over time as more individuals get engaged.

Rather of utilizing the regular circulation course that moves from manufacturer to warehouser to wholesaler to merchant to end customer, Multi level marketing company make use of a network of independent online marketers to pass the products directly from the maker to the end customer.

The idea of "mlm" is usually made use of to explain a marketing concept that stresses on the inter-connectivity of market players and offers and can be observed as the application of systems thinking to marketing. According to mlm facility other marketing strategies see the discipline as continuous dyadic relationships such as one buyer and one seller. Multi level marketing tries to increase above this limitation by taking a look at deals and relationships from the viewpoint of all those worried.Read saivian scam Saivian Reviews

The term multi level marketing has 2 various significances. In generally it is a synonym for multi-level marketing and typically by mistake thought about the like a pyramid strategy.

The principle of "mlm" is generally used to describe a marketing principle that stresses on the inter-connectivity of market players and deals and can be observed as the application of systems thinking to marketing. According to mlm home other marketing plans see the discipline as constant dyadic relationships such as one buyer and one seller. Mlm attempts to enhance above this constraint by having a look at deals and relationships from the perspective of all those stressed.

By having a sub layers working with an online marketer, he can increase that time. In one month 20,000 hours of work would be done.

These outlook started in commercial marketing, similarly called B2B marketing, where various contact points are distinct.

The independent online marketers introduce a part of the earnings in each sale they make. While it's possible and extremely recommended making an incomes by providing to end clients straight, the genuine impact of Multi level marketing is that you are permitted to establish a layer of other independent online marketers listed below you, and make a portion of their combined sales.

The network-marketing phenomenon thinks about marketing as a structure of social media networks where the associations between each of the links need to be indicated, at one time counting possible feedback loops; the system has to be comprehended as a whole.


How Criminal Appeal Barristers Work

It is always wise to start the appeals process as soon as your criminal conviction is handed down. Criminal appeals barristers are perfectly place to help you through this entire process. But in order to benefit from it, you need to know what an appeal is and what it isn't.
What is an appeal?

As appeal is a chance for your criminal appeals barristers to try and get you a different sentencing. It is NOT a new trial. Most people may think that an appeal is their chance to go through the entire court case afresh. This is not true. An appeal is a chance for you to get your sentence reduced. Sometimes, the difference can be significant should you hire the right criminal appeals barristers.

It is also an opportunity to get the conviction reversed. Once you have been found guilty, an appeals lawyer can be of great help in trying to get that conviction overturned. An experienced appeals lawyer has the necessary expertise and insight to review all the facts of your court case and to find ways through which your conviction can be challenged. Although an appeal isn't in itself a new trial, in some cases the process can lead to a chance for the case to be retried depending on the findings.

Why you need criminal appeals barristers

The entire process of appealing a court sentencing is really quite formal. An appeals lawyer has to go through the proper channels and procedures in order to file the appeal. This appeal has to filed in such a manner as to convince the court to grant the appeal as opposed to dismiss it and let the previous sentencing stand. Finding the right appeals lawyer is key to having all this go in your favour.
If you want a chance for your sentencing to be reduced significantly, or maybe even overturned completely, you need to get the best possible appeals lawyer. A lawyer that understands the process and one that has a keen eye for detail. You also need one that is persuasive enough not only to get the courts to listen to your appeal, but also to convince the judges that the original sentencing needs revision.

It would be ill advised to try and go through the appeals process without the services of a highly specialized and experienced appeals barrister. Give us a call today and let us help get that court sentencing overturned or at the very least, reduced.