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The Importance Of Usability In Web Design

In todays Internet age, it has become a must for businesses to create a professional looking website. Numerous studies show that online visitors leave a website if it looks outdated. However, web design isnt all about making your website beautiful. You must also take into account usability, as it can immensely influence the actions of your online visitors while navigating your website. Indeed, usability should be considered as the foundation of web design. Read on to learn some of the most important benefits of usability in web design.


When designing your website, you must never forget to factor in how users would jump from one page to the next. Creating navigation menus and links can significantly improve different site metrics including bounce rates and time on page. As you may know, these may have an indirect influence on your organic rankings.

One of the most underrated techniques to improve site navigation is the use of internal links. You must make sure that you include internal links within your posts where they make sense. These are links help ensure that your visitors wouldnt leave your website. While creating external links can also help, it is vital to learn the impact of creating links within your content.


Countless studies show that good web design leads to higher conversions. By optimizing the different design elements of your website, you can significantly improve click through rates and conversion rates. This entails a lot of trial and error. For example, simply changing the color of your call to action buttons can make a huge difference. Web design also involves the wordings you use for your calls to action. You can experiment with different wordings to see which one results to the highest conversions.

Mobile Responsiveness

With the immense popularity of mobile devices, it is a must for websites to employ responsive web design. Your layout must adjust automatically as the screen sizes changes. This enables your mobile visitors to have the best user experience possible. A mobile friendly website also ranks higher in the organic rankings. In addition, responsive websites have significantly higher conversion rates than those optimized for desktops alone.

Usability should be at the top of your priority list when it comes to designing your website. It can make a significant difference in terms of generating traffic and improving conversions. You may want to consider hiring a professional web design company to help optimize your website and maximize its usability.


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