Direct Marketing Works. All sales people know that direct marketing works but it takes a special kind of person to excel at it. Most of us who work in the digital domain don't actually have to meet anyone to have our marketing campaigns to be successful. If we did, then most of us would be out of a job. Direct marketing works because reaching a person directly and showing them what you have to offer isn't quite the numbers game of waiting for people to search the right keywords or go to the right site or meet some other metric that relies more on chance than getting dirty and making it happen. SMS Marketing Is A form of direct marketing that puts your message right in the face of who you want to see your message and when you want them to see your message. It gives you power and it gives you control.
SMS Marketing works so well and is possible because just about everyone has a Smartphone or a tablet where they can send and receive text messages on a daily basis. It is not even about the fact that people have these devices, but what they do with them. The thing that people do with these devices that turns them into the perfect marketing campaigns recipient via SMS messages is, that they have their phone or tablet near them at all hours of the day. The average person turns off their phone once every two weeks. Some surveys suggest that over 84% of smart phone users go to bed with their phone within arm's reach of them. This means that you can even market to them in their sleep and they will wake up to read your SMS Messages.
As a marketer, your eyes should light up and you should be able to see how much money is in SMS Marketing and how it is the best way of conveying your marketing message. It has so many advantages over other forms of marketing that you would be foolish not to use it. There are so many possibilities for using text messaging. Marketers are starting to really get into bespoke messages for each demographic knowing that they can reach them directly. Sales have increased and SMS Marketing Is like printing your own money. It simply works.
As you can see, in the smartphone age it is easy to contact people 24/7. One of the most used ways to communicate is via text message. People see every text message that is sent to them and this makes it a great way to marketing to large numbers of people. Sending SMS online allows you to reach people when you want to and it is one of the best forms of direct marketing and direct sales. It doesn't require you to wait for results, you can almost know immediately if a campaign is going to work or if it is going to fail. It is perfect for split testing and quickly knowing which ideas work better than others. SMS Marketing Is the best form of mobile marketing, so why don't you give it a go?
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