With more than half the worlds population accessing the internet every day, the power of Internet Marketing Strategies cannot be underestimated. It seems that wherever you turn, there are one or two businesses dealing in the same industry as you. So, how do you keep afloat when your competition in most cases comprises of well established companies? The focus of a small business is to generate as much revenue as possible to break even and expand. This is why marketing is a key component of a business. You can however be creative in your approach by spending less for higher conversions. This is how; Have a local hero endorse your business
When you see a global celebrity on the promotional materials of a company, you automatically imagine the staggering sales generated. People like to identify with people they consider talented and so endorsement is a great marketing tool. If you are not able to afford the cost of having a famous figure endorse your business, why not use a local figure? To identify local heroes is easy because the community knows them only that their contribution is not recognized beyond where they are. Contact one of them and offer to give your services or goods for free as a gift but in exchange for their positive feedback about their experience. Join LinkedIn
As a small business, you want your business to be known to potential customers as well as other companies. You may not have access to business forums yet but you can create a free account on LinkedIn where you can engage your connections with topics that revolve around the nature of your business. As the number of your connections increase, the amount of traffic to your business site will go up and this will mean increased business. Connect with niche blogs
People love to read blogs and that explains why new blog accounts are created all the time. You do not have to create your own blog to feature on one but by working with the blog owners, potential customers can be made aware about the existence of your business and what you offer. One way that you can use internet marketing to promote your product on a blog is to feature a product review as a guest post in someones blog. You however want to make an offer to the blog owners that will have them gain as well. Why not offer some of your products for free to be given to readers as gifts? Post videos on YouTube
Watching a video on YouTube is free but you need to know how to make the most of this strategy. Make a video that not only gives a brief editorial of what you do but also has a call to action.
The author does not allow comments to this entry