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10 Conversion Optimization Steps For A Website

Even though conversion optimization is an effective way to increase revenue on investments, a majority of

business owners ignore it. Well, if you are looking to use conversion optimization tool, below are 10 steps on

how you could increase returns on your website.

1. Conversion Analysis

Conversion analysis is the first step to understanding the reasons your website requires conversion

. Conversion analysis begins with analyzing existing traffic and conversion report or data.

2. In-depth Analysis

At this step, you should study your collected data in a visual and technical point of view. For example, like

the possible reasons of bounce rate from a specific page or website.

3. The Click Character Analysis

This step involves studying the behavior of several users click process. For example, an expert will look at

pages users are viewing often, the content they are interested in, what they do not want and any other thing

that will benefit the website.

4. Exist Page Analysis

This is a step a professional study existing pages behavior and noting the all possibilities users not to spend

time on that page or website.

5. The Bounce Rate Analysis

After analyzing pages, a report is recorded or generated to keep account of possible bounce rate reasons or


6. Brain Storming Session

This is the step involves creativity. What does this mean? It simply means that you should come up with several

techniques that will work for you. This can be achieved through discussing over what you have recorded. After

that, create a final report regarding the website with possible reasons.

7. Market Analysis

This is a step where a business owner or marketer compares what they offer with that of their competitors. Make

sure that you study relevant reports or business vertical to know what the market standard is like. Areas to

look at should include products market price, what has been displayed under review websites and so on.

8. Landing Page Analysis

This is a step where experts create detail report for all website pages with all possible changes needed in it

to increase the conversion.

9. AB Testing

The next step is to test what you think will work better for your users. In other words, after discussion and

coming up with several techniques that would work for conversion, you should test them and record. This is what

is AB testing. Do not forget to document everything you get or the outcome.

10. Implementation

The final step is to implement what you have identified is working for your website. Programmers or developers

can do this.


The truth of the matter is that conversion optimization is complex and exhaustive procedure. However, it can

really improve your revenues and overall website conversion. To know more about this, you should consult a

professional marketer.


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